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Each year, the world awaits Warren Buffett’s letter to Berkshire Hathaway shareholders. Investment insights and macroeconomic musings? Check. But the letter also showcases Corporate American writing at its best. On BriefCatch, in fact, Buffett’s latest missive garners a staggering 100/100 in overall Reader Engagement and another 100/100 in Flowing and Cohesive. Even more impressive: Despite the
So many are clamoring for guidance from lawyers right now. And so many lawyers are clamoring to be trusted advisors. Time pressure, high stakes, and ever-evolving rules make clear writing invaluable these days. But are we doing all we can? Let’s apply some clarity tips to a typical BigLaw client alert
Fretting over Plain English? Just pick up one of Warren Buffett’s annual reports for Berkshire Hathaway. Buffett’s clear, fresh style is one reason the SEC invited him to write the preface to its Plain English Handbook. In a speech at the National Press Club, former SEC Chairman Arthur Levitt explained how
When I fly both here and abroad, I often spot the SmartPhone-and-Bluetooth set poring over The Economist from the comfort of their airplane seats. Does the writing in that lauded publication offer any secrets about how to appeal to your client base? Here are five reasons the answer may be
Looking for some writing inspiration? Start with The New Yorker, the nation’s best-edited publication. Add Jeffrey Toobin, a prominent legal journalist. Now mix in his account there of an unsolved murder of a Seattle federal prosecutor. Here are ten great techniques at work in Toobin’s tale: 1. Start Sentences with Light
Many law firms market themselves by sending out “client alerts” about the latest hot case or regulation. But how successful is the typical client alert? Newsflash: These client alerts leave most clients cold. Why? Because they fail the “So what?” test. “So what” can I do differently? Read and compare the
Writing is vital to every part of your legal career. BriefCatch empowers you to stand out above the rest.