Five Ways to Write Like The Economist

When I fly both here and abroad, I often spot the SmartPhone-and-Bluetooth set poring over The Economist from the comfort of their airplane seats. Does the writing in that lauded publication offer any secrets about how to appeal to your client base? Here are five reasons the answer may be yes. Let’s look at some […]

Ten Ways to Write Like The New Yorker

Looking for some writing inspiration? Start with The New Yorker, the nation’s best-edited publication. Add Jeffrey Toobin, a prominent legal journalist. Now mix in his account there of an unsolved murder of a Seattle federal prosecutor. Here are ten great techniques at work in Toobin’s tale: 1. Start Sentences with Light Openers. Wales, an Assistant United […]