Writing to Clients and the Public in the COVID-19 Era: Some Clarity Tips

So many are clamoring for guidance from lawyers right now. And so many lawyers are clamoring to be trusted advisors. Time pressure, high stakes, and ever-evolving rules make clear writing invaluable these days. But are we doing all we can? Let’s apply some clarity tips to a typical BigLaw client alert I came across. The alert […]

Client Alert or Client Asleep?

Many law firms market themselves by sending out “client alerts” about the latest hot case or regulation. But how successful is the typical client alert? Newsflash: These client alerts leave most clients cold. Why? Because they fail the “So what?” test. “So what” can I do differently? Read and compare the two examples below for some […]