Writing to Clients and the Public in the COVID-19 Era: Some Clarity Tips
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So many are clamoring for guidance from lawyers right now. And so many lawyers are clamoring to be trusted advisors. Time pressure, high stakes, and ever-evolving rules make clear writing invaluable these days. But are we doing all we can? Let’s apply some clarity tips to a typical BigLaw client alert I came across. The alert […]
Client Alert or Client Asleep?
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Many law firms market themselves by sending out “client alerts” about the latest hot case or regulation. But how successful is the typical client alert? Newsflash: These client alerts leave most clients cold. Why? Because they fail the “So what?” test. “So what” can I do differently? Read and compare the two examples below for some […]